Inspire Action Brand Strategy and Guide

Overview

By 2023, TEDxNaperville - a Chicago-area TED conference - had grown in size and number of initiatives to warrant becoming a non-profit under an umbrella organization called Inspire Action. The organization’s goal would be to move beyond just sharing ideas and move into creating action and change.

The Problem

The scrappy new organization needed a robust, comprehensive brand that was simple and templatized enough for non-marketers and non-designers to use, but diverse and impactful enough to draw attention a variety of situations, from websites and t-shirts to event badges and posters.

Mood Board and Design Board

When designing a brand, I start with the feeling and vibe the organization wants, then transfer that vibe into a typeface that supports it. These boards represents the

Logo Evolution

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Action Stack

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Marketing Materials

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Outcomes

• I completed the program with stellar remarks from my mentor and other design leaders at Meta.

• I successfully completed weekly sprints and design reviews at Meta, applying practical skills and expanding depth in may writing and UX areas.

• Received a certificate of recognition and completion for completing the program.

Beyond the practical skills and knowledge gained from such an intensive program, I gained extensive practical experience in the operation of content design and a large tech company. I successfully performed within weekly sprints that included assignments, deadlines, critiques, review, and collaborative work. This was an exceptional experience in practical UX writing and all the rationales and considerations involved.

I successfully completed the program, receiving positive feedback from my mentor and creating many templates, tools, and skills that I now use regularly.