https://jameserfield.me/work daily 1.0 2025-01-04 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574365294066-5JT6RTUVY37Z36T4YR4S/midfi-homepage.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574367394443-6J4RUQDI3CW2D6EQ4CF8/final-homepage.JPG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1613326959886-VJM6XCL52KKOV3CXWZ54/chicago-website-02-2021.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574365084073-QSUYFRRVPBX4TFPVFF2O/mock-homepage.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574366514678-XQDS54PTOE2OLSANTO81/res-hub-1.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584737875405-U2IEPYD08MMP1LGB2KG7/20200304_103209.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574360602103-N8LF3NEZB1LX2ZB1VE6G/2019-city-homepage.PNG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574371064992-3DARGCU3NSH4MPY9LU8G/user-flows.JPG Featured Projects Task Flows - Determined high-level steps/flows that users take to accomplish specific goals. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1585241751486-HCNNSMZ6DTMRXOESFVRD/accessibility.jpg Featured Projects WCAG Accessibility Check - Reviewed current design system to check for color/contrast failures and other potential issues. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574374570259-55MTSC00ACBZJYGZ32AI/design-system-components.JPG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1585242009192-KI86K5935FZERHIFX5EK/homepage-buckets.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584737935813-3KU4WYNKE8R1TRCTISJN/lightfoot+unveiling2 Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574372329906-PG4C4V5N1DKD7J29P2HN/internal-search.jpg Featured Projects Internal/External Search - Analyzed Google Analytics from internal site searches. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574372701523-A60W57E5U6M76ENXT783/311-data-portal.jpg Featured Projects Chi 311 Requests - Reviewed public data showing all Chi 311 requests to help further prioritize content. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574366202873-Y1WD7IZTCODLNUWZFW5O/res-hub-2.JPG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574372551841-BWJFJJVOKV2RDQODU7G4/landing-pages.jpg Featured Projects Landing Pages - Analyzed Google Analytics entry pages to help categorize and prioritize content. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574367560228-5O9719XKNH4SSLQ24562/image-asset.jpeg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634770475086-PUUFALTV29E3XFJL9BXO/city-chicago.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584737472438-OWE8Q567KBLPTJ5CSDJG/james-at-unveiling.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574367940143-0KZO9YJECVOWPT7ZCPCA/res-hub-final2.JPG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574371393987-YN9XD8B7Z33FAD2UCEKV/image6.jpeg Featured Projects Competitive Analysis - Compared and contrasted other city websites to help make informed decisions about potential end solutions. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574370877287-BNXNNVW8C5XHSAGUMRLU/nav-analysis.JPG Featured Projects Navigation Analysis - Deconstructed the entire navigation to help categorize content, understand actions, and determine audience. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574365769576-ISWJ9MC9JECP6AGVP7U7/v3-homepage.JPG Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574371261241-TKDEIQFNHVSA44UPMCEJ/secondary-research.jpg Featured Projects Secondary Research - Reviewed trends in civic tech to understand how digital services are used in governments and how they inform design choices. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584990171787-RD5NJCI48OAU23Z7N9JV/Task.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991475749-MQHQKMPMYLLZ3B3CE7HH/Meetup+Detail.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584833139095-ENYH7K00DR00CQV66U2J/insight+creation Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584989290890-KUP37YKGKG0LJH3MG5R4/Routine.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584990935376-KPONY4PR51AHNIC1F45G/Interests+Map.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991929060-LHFAFOOAQSGPW0LV363Y/Insights.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991939380-2E36CH6CM88BAHVJTBG1/Insights+Detail.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991094839-9G3GBCQYYZB08FB9CINJ/Interests+Detail+2.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634853838144-ACHG6S7F1M19GRH6NTGY/homely-banner.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584990958365-6LAAMVTUI0MVEUVAGS1Z/Interests+Detail.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584989785833-7MBIX7OGACLM3LTYGLCT/image-asset.jpeg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584832945596-Y4F2XANVMQ1G5I2O2AVC/feedback+comments Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584990073729-4QM26JBKIULFOH3LKCLW/Progress.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584986463353-PJC5Y8X0Z3K8Q0BB36AX/interviews.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584832648654-VPYB6MF4M1IBLAPCWS3W/theme+development Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991461636-ZEY3HDI55LIJI0CR97EO/Meetups.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584834218363-Z4ZNBPIVRIFWEJDI4KEJ/user+journey.png Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584991486797-Z7G464DMJIQ0UILG3329/Meetup+Detail+2.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584986446129-4XGQL65C14C2EYMPXTW8/literature-review.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1584989222252-DH4NGIW9LXCO8US2X0Q0/Interests.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/96d0af68-1752-429e-874c-d23f02b905bd/meta-ux-writing.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624935265824-T9809MOQSLTVHABASAJA/Facebook+Assignment-05.jpg Featured Projects - Make it stand out Flow Map: This shows the ticket purchase flow. Drawing out all the actions and steps to move through the purchase flow allows me to get a holistic view of the process and analyze content from there. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1625013605507-CLAS4WAPFMRTHSNULQLC/edits-052.jpg Featured Projects - Make it stand out Identifying Issues: These areas mark the three content pieces I chose to prioritize. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624935302534-5GPH2Q5KE9I0YXP6MITU/Facebook+Assignment-06.jpg Featured Projects - Make it stand out UX Analysis: Here, I point out all the various UX issues within the purchase flow. Though I would focus only on content issues, I wanted to understand any connected issues or complications. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624938486149-5YWQ2Y6887R0P0EPEQ5S/Assignment+%232+%281%29.jpg Featured Projects - Make it stand out Proposed Voice: The proposed voice with three examples highlighting how we might modify the current voice to a new one. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624938501774-5FA3Q4PL5TMCGZHAWKTR/Assignment+%232+%283%29.jpg Featured Projects - Make it stand out Proposed Tone: The proposed tone on a standard UX tone spectrum, fluctuating based on the type of content encountered or action taken. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624938538980-2BF407BJE5H6TR46TFTV/Assignment+%232+%284%29.jpg Featured Projects - Make it stand out Tone Spectrum: A more comprehensive breakdown of the proposed tone spectrum per content type with examples and reasoning. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1625015305220-E2NMW4LOR1OTVE1PY2BV/Assignment+%232+%285%29.jpg Featured Projects - Make it stand out Ticket Name Updates: This shows the updated ticket (product) descriptions, incorporating a new voice, less jargon, and more practical descriptions. This also includes an info banner alerting the user to the changes. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624935144160-PW8F0L10J3XXAG1CLEDX/ventra-app.png Featured Projects - Make it stand out The Ventra mobile app. (Image courtesy of Ventra). https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1625015308760-GU2UNV6V7NCQFO5KDZ13/Assignment+%232+%286%29.jpg Featured Projects - Make it stand out Info Banner Options: This is a closer look at two options for pop-up banners with reasoning for their construction. These banners would alert users to the changes in the ticket names. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624936409464-3X8R3S6P6RKY5W9RAUP9/alts-1.PNG Featured Projects - Make it stand out Alternatives for Content Area #2: Ticket Titles/Descriptors with emphasis on reasoning (black bullet points), research usefulness (blue bullets), and localization with an awareness of phrase length. Full write-up can be seen here. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624938498646-FOXG4F0J8NN720P2QRBR/Assignment+%232+%282%29.jpg Featured Projects - Make it stand out Current Tone: The current tone on a standard UX tone spectrum. The tone was unchanging throughout the entire app. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1624938473533-17RXQS32DO4L9B6VYE1L/Assignment+%232.jpg Featured Projects - Make it stand out Current Voice: The current voice with three examples of where that voice is shown. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626220737632-PK197VADO5D5YPLGZH6V/mock.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634763954425-TYO16H1O61CQMBS8XY2G/chicago-booth-dusk-exterior-01.jpg Featured Projects - Make it stand out The Mindworks storefront on Chicago’s Michigan Avenue. Image courtesy of the University of Chicago Booth School of Business. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632421302655-D8QVCWDZ5W1Q1Y2Z2Y38/Final+Presentation+%281%29.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632429095972-096DSD7B8PHL99UNIFCR/james-sign.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632421361858-WCA5MHNSU7H5KICCY3HE/Final+Presentation+%282%29.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632424365330-LF15I67R2WARB9QU6FV2/Midterm+Presentation.png Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632424430034-IZIB4XUSK52RQMFV74TT/Final+Presentation+%282%29.png Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632423208373-74BAMDL8IBY0PVVJPBI2/PXL_20210723_161259941.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632425367414-85XTRYG3HJKWPIGQ7DK6/Final+Presentation+%283%29.png Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626222472285-VGFETSLDFULW3A32CZVN/11111.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632421055459-XK7EHKIBHA9YJ0GEI5HD/Final+Presentation.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634764434668-S0KJLFOO4H5GVYTJ225K/Final+Presentation.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626221211422-9Q3W074GAIOLBOW9DBYN/11111.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632421965327-5I4WXAXBSDP6ZHURZVY5/Final+Presentation.png Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626222290900-Y5REZAG07HVJOV1Q5ZOR/11111.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632422001659-JEV4EDVT8CJLA03KZOEO/Final+Presentation+%281%29.png Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1632423231890-FMNFPVA47IOOUTY099QT/PXL_20210624_211115658.PORTRAIT.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626221151106-F6ZKD65D6T9YILVKW49B/aaaa.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1626222308524-8Z9AFRSGH8N0Q7YZW64L/111111.PNG Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/2c120a4c-6e8d-4338-927a-1a8808d44d62/TDNL-banner.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/015afe9d-62cc-4bd6-bb73-c486554dbe76/reflow.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/05c1fd3a-1aff-47b9-b880-19346c63f3d8/uni-transit2.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/4feb7435-cc93-4477-92ba-2a43e6f5c48d/tdnl-light-square2.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574374742055-RPKLCWKOZMECFB3R6QCG/banner-chicago-website.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1585168420396-BOIEYZ9DN7KOJ0A6XDM0/homely-banner.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1692748400123-E4SFD3HCSV3MYK19Y18U/tdnl-banner-main-04.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1734989862207-CD4PVZS3NSJJQKZYDKOM/meta-ux-writing-square.jpg Featured Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1734990845181-1W0VPXKNIME6SV3W9579/mindworks-storefront-square.jpg Featured Projects https://jameserfield.me/other-projects daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/8a4b800d-ce6a-4fcb-a8f0-ed7686478d46/motherboard-banner.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1525208977547-MBYWEEIT5V3R9KOQJ3G9/image-asset.jpeg Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1525208950034-PZCYLRFG9AJ6OOAIAD3Z/interactive-initial-state.jpg Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578865274365-STVS9LGOT6X6K7P6OZW3/ideation.png Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578869691360-NMFZDMOHNWQESDWIBNGL/User+Flows-01.jpg Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578863466474-3AZEA4S1FVYSYDPGM5JV/secondary-researc.png Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578864064873-38VQZ0BBYDTZ51TOG4YD/twitter-analysis.png Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578869505799-40HMB6EEN9V7MOXKJ0ZU/User+Flows-03.jpg Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578869614108-G8UREGLOEHXUNGBH71TZ/User+Flows-04.jpg Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/ae059d89-2111-41f7-b3c2-709c0ad3a3e1/adulting-banner.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578865726705-X4UJ1QJO77UMJOE392I6/2-themestoinsights.png Other Projects https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1578868408133-0IH21NTDN3B00M24TNDA/mock-initial.png Other Projects 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can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/613240e0-3a62-4be4-ad4a-c530eb9063cd/thinkfaire-designs-01.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/00874455-bd03-457c-bd44-228c20bea168/2015+TEDxN_1025.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/af3b6a05-9ffc-42a0-a292-d8f862618d3d/ThinkFaire-Wall.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/ac99ff73-57e7-423e-ad23-9688629e35fa/2015+TEDxN_0998.jpg Other Projects - Make it stand out Whatever it is, the way you tell your story online can make all the 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https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1484524175857-BSK9BWX2PDIUJR2SEBGW/image-asset.png About Me https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1520571736419-IW85V97WHP7W61AT5KFX/craig-sampson2.png About Me https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1484524235259-U7M9V2CBOFYNGDR1J3Q9/image-asset.png About Me https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1484524944083-4PTLS7YTN9403ZV4LOTS/image-asset.png About Me https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1484527857629-IK2HEHE9X8TWTRTH52DR/image-asset.png About Me https://jameserfield.me/rant daily 0.75 2022-09-02 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1620696080914-Z5X5VISMTQIFAJ2DQ2VM/p1-01.jpg Rant Collector Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/13caab1e-7443-4c6b-ba03-17b0e0f0c8c6/p3.jpg Rant Collector Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1623904243721-LIGL313B7ZBHWSLMU9I7/p2.jpg Rant Collector Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1621147044383-X3YWUPK15PWZ63MGGS4I/title-01.jpg Rant Collector Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1621364630467-GNC8JVS60QDUP30UWUR6/p0-01.jpg Rant Collector Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1621145692211-SJMU4KPO8NRG31YXVBCY/title-01.jpg Rant Collector Podcast https://jameserfield.me/visual-design-projects-2 daily 0.75 2021-11-09 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634666420079-LRRGBRO0KLPEZD25PSSB/mindworks-portfolio.jpg UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1525191710062-I2LN7IK09GD6QP8BE10Q/tedxnaperville-website-2.jpg UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1585168420396-BOIEYZ9DN7KOJ0A6XDM0/homely-banner.jpg UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1574374742055-RPKLCWKOZMECFB3R6QCG/banner-chicago-website.jpg UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1634919971687-VFT7HRSQV32W64REJZDJ/adulting.jpg UX Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jameserfield.me/comptia-webstore-visual-language daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/8c9566e9-0d9b-4ef9-941d-b8c28e2d1338/build.jpg CompTIA Webstore Visual Language - Make it stand out Product hierarchy by product line. These are the product types we would then need to visually organize. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/65efc8e2-8a57-4430-a0f2-6e40eab0354c/newstore2.PNG CompTIA Webstore Visual Language - Make it stand out Certification Bundles (New): The updated look of one certification’s product bundles, shown in the newly-designed webstore with my card designs and visual language implemented. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/20a93367-b79b-407d-9d41-167642cceda5/single-card.jpg CompTIA Webstore Visual Language - Make it stand out v1 Single Product Wireframe and Mock: This showcases a single product card. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/2c8fb40d-1afd-4ac1-91de-c18c25607433/newstore4.PNG CompTIA Webstore Visual Language - Make it stand out Featured Products (New): A new featured products webpage area showcasing standard-sized, more visually-pleasing bundle image across multiple certifications. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1c0db8cc-0392-4663-a2f0-96241645613f/bundle-card.jpg CompTIA Webstore Visual Language - Make it stand out v1 Bundle Wireframe and Mock: This shows the features of a bundle of products within a card. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/b370faaa-6333-40d1-8c97-76a7def88f0b/store2-2021.PNG CompTIA Webstore Visual Language - Make it stand out Certification Bundles (Old): The original look of one certification’s various product bundles, featuring vague, confusing bundled icons. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/34ef483f-afc6-4c9b-9aa6-84bc0ada4739/main+icons-28.jpg CompTIA Webstore Visual Language - Make it stand out Visual update to the product representations, showing digital products in context of their use. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/8d7452c6-2547-45ce-84b5-88476cc501d6/product-card-21.jpg CompTIA Webstore Visual Language - Make it stand out v3 Bundle Card Mock: Shows stacked product representations within a cleaner, taller card design. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/18e64be2-6351-4e66-a14d-58215cde4481/store4-2021.PNG CompTIA Webstore Visual Language - Make it stand out Certification Bundles (New): Similar bundle offerings across many certifications can be represented on the same page without confusion. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/fb33f18e-fcff-4405-b309-e1551c721b23/v2-mock.jpg CompTIA Webstore Visual Language - Make it stand out v2 Bundle Mock: Reduces color overload while still clearly differentiating product line by color. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/c3fdc4ff-e100-41d5-8343-7f3f7ff690c4/hierarchy-31.jpg CompTIA Webstore Visual Language - Make it stand out Final visual hierarchy system. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/cad3a40a-66e8-4c19-99b6-5e3db8f815b9/build2.jpg CompTIA Webstore Visual Language - Make it stand out Final visual hierarchy system in use, able to expand or contract based on quantity of products being sold. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/120e4cad-1b2c-4f3b-a08a-cab2c7673015/store1-2021.PNG CompTIA Webstore Visual Language - Make it stand out Featured Products (Old): A featured products webpage area within the old CompTIA website, showcasing the old product and bundle cards. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/aaf342f0-a83b-4ec3-8b23-8c64e40d2f09/bundle+icons+comptia.jpg CompTIA Webstore Visual Language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/ae639ab4-38fd-4e88-b94e-72ea8fc16f4c/store2-2021.PNG CompTIA Webstore Visual Language - Make it stand out Bundles by Product Line (Old): This shows product bundles of within a single product line, denoted by banner color. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/19756ca4-7695-4a08-8a4a-339bdb7b48ca/product-webpage.PNG CompTIA Webstore Visual Language - Make it stand out Bundle Detail View (New): This is how a bundle looks within the detailed information view once a user clicks on the UI card. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/ef07f1d0-dc25-45d5-b623-c0dd92e7b87b/icons-25.jpg CompTIA Webstore Visual Language - Make it stand out Product Line colors to help differentiate products by type and ensure clarity if ever viewed in a long, unsorted list. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1650680117833-1KUT6F0EA0EUR7F7K3NY/comptia-icons-portfolio.jpg CompTIA Webstore Visual Language https://jameserfield.me/comptia-virtual-workbench-labs daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/726292b4-0514-4372-9664-9ab91c5e5a5f/usability-testing.PNG CompTIA 3D Workbench Labs - Make it stand out Usability Testing: This is a portion of the document I used to test users on various actions within the v1 interface. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/52fa1d3b-63c2-4d7a-95a7-343b5f9f58da/platform-flow.jpg CompTIA 3D Workbench Labs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/c2354721-4f00-4d4c-b06e-63880d23b4da/controls-update.jpg CompTIA 3D Workbench Labs - Make it stand out Updated Controls Interface v1 (left), v2 (middle), and Final (right): Following usability testing and peripheral usage research, the controls menu was iteratively improved to reduce complexity and provide a more focused, prioritized method of consuming controls. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/9cfe71e3-5ccf-4b87-bac2-8b122ff17441/labs-ui-changes.jpg CompTIA 3D Workbench Labs - Make it stand out Original (top) vs Updated (bottom) UI Footer: Based on usability testing, we updated the layout, labels, and icons for many functions. Follow-up sessions with users showed greatly-increased clarity and understanding. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/c4871937-e85d-4e0c-8c7f-a744324445a2/ngt2-flow-02.jpg CompTIA 3D Workbench Labs - Make it stand out v1 Interface: I designed this updated interface based on organization needs, updating aesthetics and functionality and decreasing the complexity to move directly into the lab. This cuts down on an extra selection screen/step. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/7b49cbcb-2939-4e0e-b73e-fee26e5b9166/Controls-old.png CompTIA 3D Workbench Labs - Make it stand out v1 Controls: A first attempt at displaying controls within the lab. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/15023af5-663b-43b3-a6b0-787f49269b60/workbench-labs-header.jpg CompTIA 3D Workbench Labs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/56b91f57-7c69-4f1e-85b9-65c36b93c8aa/ngt2-flow-01.jpg CompTIA 3D Workbench Labs - Make it stand out Vendor Demo Interface: This initial interface provided by the vendor features an entry and lesson selection screen (left), a mode or difficulty selector (middle), and the lab activity itself with instructions (right). https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1734998271443-038HKM9W8175W904LAEB/workbench-labs-square2.jpg CompTIA 3D Workbench Labs https://jameserfield.me/ai-assisted-website-reflow daily 0.75 2024-02-29 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/a29f75fa-c51b-4c12-83d1-e408ef26dbb8/Pricing+Simplification+Reflow.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/a0d1b7d3-5603-4d0b-b2c3-6c2153732f13/Japanese+Reflow.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/668b4cb1-776e-4924-bf14-e972ae29168c/reflow-01.jpg AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/d8712b55-9da9-495d-b2d6-c4c6b1c50c5a/Original.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/edd411b2-fe15-4c04-9600-658b1a7d49d9/Pricing+Restructure.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1932ee3a-e613-411c-9e52-17d97d1fa159/Simplification.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/3be13fd8-7632-458a-aeda-027c44ca59a4/Japanese+Translate.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/7e577af3-cf89-4939-85d8-d9362b9f1b2d/Simplification+Reflow.png AI Assisted Website Reflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/1692737984150-V3OU9XQVNTZQ5UFSAW78/reflow-main.jpg AI Assisted Website Reflow https://jameserfield.me/unified-transit-app daily 0.75 2024-02-29 https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/8c238c45-1edf-4b6c-956d-e7aa179ce0b1/unified-transit.jpg Unified Transit App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/a41c8a7d-0c0f-4e02-9357-3c1c090498a6/curb.png Unified Transit App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/dfc5677c-aa16-4f56-8492-3a5a78a1296a/Mobile.png Unified Transit App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/b013bdf2-cb7f-45f0-8ce2-6cb826e32d84/gmaps.png Unified Transit App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/63e30812-1fdf-4695-8568-0eb8ca40ef6a/Mobile+1.png Unified Transit App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/587527ce03596e696a6033c2/85a46a2f-bd6b-49de-91bf-a8f17918c8b4/uber.png Unified Transit App - 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